Answered By: Bobray Bordelon
Last Updated: Apr 04, 2016     Views: 9

  • Go to WRDS 
    • Choose COMPUSTAT,
    • Click on Segments
  • Use Bloomberg, in Firestone (A Floor - RIS Suite)
    • Type the company's ticker symbol and hit the EQUITY key.
    • Type des6 for the company's product segmentation.
    • To compare a company's product segmentation with its peers, type the company's ticker symbol, hit EQUITY, then PPC and GO.
      For example, IBM [EQUITY] PPC [GO]

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